Andy Thelwell — User Experience Designer

I led the research, conceptual design and prototype development of this web-delivered 3D visualisation and ticketing platform for sports stadiums and event venues.

Working For:	RE:MEDIA
Year:	2006 - 2007
My Responsibilites:	Team / Project Management; Concept / UX Design; Prototyping; Development
Technologies:	Shockwave 3D, Flash, ASP.NET/C#, SQL, XML, HTML, JavaScript

VEVA™ is a web-delivered venue visualisation and seating management platform. It is designed to allow users to view and manage seating allocations at sports stadia and other event venues via a slick 3D-enabled UI.

Users can navigate freely around the stadium to get a feel for the venue, or 'lock on' to their seats on a block-by-block basis. Seats are colour-coded to show their status and price category, and there's a 'View from Seat' function that allows the user to get a virtual view of the venue from any seat in the house.

The aim of the project was to develop the initial technology platform, a web-delivered 3D visualisation engine, and prototype seating management application, as well as the branding of the product. I headed up the team and was involved at every stage of the design / development process.

The VEVA™ technology has since formed the basis of several successful commercial projects.

VEVA™ is a trademark of RE:MEDIA Ltd.